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HomeGist & GossipH&M ‘monkey’ jumper racism storm: Romelu Lukaku and LeBron James join outpouring of support for ‘young king’

H&M ‘monkey’ jumper racism storm: Romelu Lukaku and LeBron James join outpouring of support for ‘young king’

H&M

H&M ‘monkey’ jumper racism storm: Romelu Lukaku and LeBron James join outpouring of support for ‘young king’

H&M ‘monkey’ jumper racism storm: Romelu Lukaku and LeBron James join outpouring of support for ‘young king’

 

JOHANNESBURG – Social media was abuzz on Monday, following a racial controversy about a recently-launched clothing line for children by retailer H&M.

The advert appeared on the retail company’s United Kingdom website.

The H&M boy’s clothing catalogue shows a black boy modelling a sweater that refers to him as a monkey. On the adjacent page, a white boy is shown wearing one that calls him a ‘survival expert’, which caused furore on social media, with some users labelling it as ‘racist’, ‘offensive’ and ‘distasteful’.

UK publication The Evening Standard said H&M had apologised for the ad and removed it from its website.

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This is disgusting & degrading putting this little boy in a hoodie that says coolest monkey in the jungle! Knowing the history of people associating black people with monkeys! Who approved this? @hm@hm @hm

@hm this is disgusting & irresponsible. You know the history of racist using the term “monkey” to demean people of African descent… and you put this on your website! 😡😡😡😡 “Coolest Monkey In the Jungle” 

Dear @hm,
Here’s why your ad has caused outrage: There is painful history of dehumanizing black people by comparing us to monkeys and apes. Your ad features a black child in a sweatshirt that says “coolest monkey in the jungle”. 1+1=2 You should have known better 

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